Jan 112010
Many of us missed this particular video in the run up to Prop 8 and is perhaps one of the most offensive, with high production value appealing to young voters. This video among others was presented as evidence in court today. Watch:
More on homophobic pastor Miles McPherson here.
January 11th, 2010 at 9:49 pm
Amazing (and I don’t mean in a “good” way) – in it’s tactic and it’s presentation. Clearly this ad was developed with the assistance of a tuned-in marketing company that knew how to produce a spot that would appeal from a visual/pace/message aspect without sounding like a church sermon. I think that the “yes on 8″ contingent utilized this as one of a two-pronged tactic (the other being the more “preachy” approach). I do believe that in the fight for equality, we too must consider using different methods and messages to appeal to a broader range of people. I loathe the message in this ad and see through it quite clearly, but many will not – that is effective advertising. We need to think like this going forward so we can get our message out and have it resonate!
January 12th, 2010 at 12:30 pm
Agree with Mark. Yes, the ad is effective and technically good. The message is the issue… Obama needs to stand up on this issue like so many others.